In my blog today I explored “The Myth of Free Advertising Part 1: Word of Mouth.” In my tips article tomorrow, we will delve into part 2 of “The Myth of Free Advertising” series…Social Media. All of us who deal with advertising on a daily basis–whether as a business owner, marketing director or an advertising sales person, have heard from someone, or thought to themselves, “I will just sign up for every social media there is! It’s free, I can invest some time and get everyone to follow me and tell them all directly about my specials/new services/business and bypass traditional paid media. Come back tomorrow and find out why lots of people have thought this, and ended up closing the doors to their business.
Social Media is a tool. A hammer is another kind of tool. Would you use a hammer, and ONLY a hammer to build a house? No handsaw…no screwdrivers, drills or other machinery of any kind? Then why would you only use one tool (social media) to build your business?